Promotions

Long-term associations with our business partners have been vital to the 22-year history of J B Racing (JBR). These partnerships have lead our Motorsports team to several championships, eight years in the American Motorcycle Association professional Motocross circuit, and five years in the AMA professional road racing circuit.

JBR’s experience, reputation, Motorsports marketing expertise, and global thinking has enabled us to move our business partners into the limelight of the motorcycle world. Our team’s knowledge of the products and services they are associated with delivers a public image that our team has the support of the best companies in the business. With consistent team performance, competing in the highest level of road racing in the US , JBR can put your companies brand out front in the Motorsports marketing world.

As your partner, our goal is to provide you with unparalleled execution of your Motorsports marketing program with benefits that include, but are not limited to, the following:

· Custom-tailored program development, from strategic planning to mobile marketing, and administration

· Representation services in media, public relations, client/customer relations, and business networking

· Realization of partner-to-partner co-promotional and business-to-business opportunities

· Utilization of in-house sales, marketing, exposure and motivational resources

· Direct product-to-consumer outreach (i.e., sampling, couponing) at all AMA Pro Road racing events

Being a sponsor of JBR Motorsports can be approached in two methods, one of which is financial contributions. This provides an easy, straight forward manner, to provide support and receive marketing/advertisement in return. The amount of direct advertisement is easy to asses and allows the sponsor the full range of direct marketing applications. The packages detailed in this documentation are approximations, and can be negotiated to each individual sponsor’s need and the type of support the sponsor is able to provide.

Providing product support for is another way to assist JBR Motorsports and obtain in return Marketing and Advertisement. The value of the product/service support supplied will be applied to direct marketing applications with JBR Motorsports along the guidelines listed in the following documentation. Since the amount of product/service support for the entire race season is not straight forward, the corresponding marketing/advertisement will be assessed before the beginning of the race season, and/or reassessed midseason. Due to the variable nature of this type of support, a fixed support agreement may be applicable, allowing for a variable amount of advertising/marketing, or vice versa. The packages detailed in this documentation are approximations, given to provide the sponsor with a guideline assessing and providing support they have to offer.

Marketing Packages

JBR Motorsports offers five prearranged marketing packages with five different expense ranges, depending on the amount of involvement you are looking for. A top level sponsor can contribute more than $50,000, where as someone in our quick start package may only contribute $280, or less. The packages are as follows:

n Top Level Sponsor

n Partner Level Sponsor

n Associate Level Sponsor

n Supporter Level Sponsor

n Quick Start Level Sponsor

If you are interested in learning how our Motorsports marketing expertise can benefit your business directly, contact JBR Motorsports at blakejus@msu.edu and we’ll develop a business case suited directly for your needs.

Promotional Features